List your lures free

For lure makers, bait companies and tackle shops. Listing on Tides & Tails costs nothing: no monthly fee, no listing fee, no commission on what you sell. Send us your products, we build the listings and map them to the water and species anglers look up, and every tap sends an angler to your own store. You ship it. You keep the sale.

How it works

  1. You send us your products. A product list or a link to your catalog — names, what they are, what water and species they’re built for, photos if you have them, and the URL each one should send an angler to.
  2. We build the page and map them. We write your listings into the lure database and map each product to the species, season, water temp and conditions anglers are already looking up on the site.
  3. Anglers tap through to your store. Every product links straight to your own store. The buyer checks out on your site, with your payment processor. You ship it, you keep the sale, you own the customer.

What it costs

Free. No monthly fee. Unlimited products. After that we bill $0.75 per angler tap — a tap is one angler leaving our page for yours. Nothing is invoiced until those taps add up to more than $25; under that you owe nothing and it rolls into next month, so a quiet month costs you zero. Founding vendors: First 100 taps free — founding vendors. Prefer not to meter it? A flat $49/mo per location covers the same listings. A location is one shop address — or, for a brand that ships instead of selling over a counter, one coastal region: Texas, Louisiana, Mississippi, Alabama, Florida Gulf, Florida Atlantic. Each location covers up to 100 angler taps a month. Taps past that bill at the per-tap rate, so a location that takes off pays like a location that took off. Three or more locations, or statewide and national coverage: quoted, not listed. Tell us your footprint and we price it against the traffic we actually send you. Quoted for a 12-month term and re-quoted at renewal against the taps you got. Your rate never moves mid-term.

What we don’t do

We don’t run a cart, we don’t collect the money and we never see the order — the transaction stays between you and your customer.

Apply

The application asks for your brand or shop name, your name, an email, your store URL and what you make. It reaches us directly and every one is read and answered personally by Dan, from [email protected]. Free, no card, nothing to sign.

See it first

Browse the lure & bait database to see how listings read, try the smart lure tool anglers use to decide what to throw, or check the full rate card for charter memberships and local shop sponsorships.